by Christina Cullen
Last week my father asked me “What do the letters A.D. stand for?” as I racked my brain for the Latin Anno Domini and realized how little I had paid attention during my Catholic school days. He continued, “You know, when you search for something on Google, you sometimes see the letters A.D. What does that mean?”
My father recently retired from a corporate job and started his own signage business. He is a master networker and can make personal connections in minutes, but for him the online realm is a new landscape. Despite being the first in our family to own a computer, smartphone, and tablet as well as the fact that Google Adwords, the world’s first “self-service advertising program” was launched in 2000, two decades passed before he realized these two tiny black letters at the top of a Google search are the abbreviation of advertisement.